Head of Marketing

Company: Confidential (B2B SaaS / Tech)

Location: Fully Remote

Reporting To: Leadership

Role Type: Full-time, Individual Contributor (with future team-building scope)

Role Overview

An innovative B2B SaaS startup is hiring its first dedicated Head of Marketing. This is a hands-on, strategic position for a builder who will completely own our inbound demand generation, website strategy, HubSpot RevOps, SEO/AEO, content, paid media, and revenue attribution from day one.

There is no existing marketing team below you at hire, though we expect to scale the function within 6 to 12 months. We are not looking for someone to execute a plan handed down to them. We want a leader who will evaluate our current marketing, form an independent view, and tell us where they agree and where they would change direction.

A critical differentiator for this role is your relationship with AI. You must be a genuine, daily practitioner of Claude.ai and general AI tools, embedding them deeply into your strategic and execution workflows.

Key Responsibilities

Strategic Ownership & Demand Gen

• Evaluate our current marketing, positioning, and inbound processes, and build a scalable B2B demand generation engine.
• Formulate independent strategies, challenge assumptions constructively, and define clear marketing priorities that connect directly to revenue.

HubSpot RevOps & Attribution

• Own the HubSpot instance entirely, managing lifecycle stages, lead scoring, automation workflows, pipeline management, and channel ROI.
• Build accurate attribution reporting to clearly connect marketing activity directly to pipeline and revenue metrics, rather than just tracking surface-level traffic.

Advanced Search & Content Strategy

• Drive organic growth through traditional SEO and Answer Engine Optimisation (AEO) to ensure the company is highly visible across AI engines like ChatGPT, Perplexity, and Google SGE.
• Execute content creation, paid media, and strategic outreach initiatives directly without relying on external agencies.

AI Integration

• Utilise Claude.ai and other advanced AI tools daily to scale content briefs, draft AEO-focused material, map out HubSpot automation logic, conduct ICP research, and run competitive analyses.

Ideal Candidate Profile

• Experience: 2 to 4 years of experience in B2B SaaS or tech marketing. You must have spent time at a startup or early scale-up where you personally built or rebuilt the marketing function from the ground up. Experience in healthcare or compliance environments is a major advantage.

• True Individual Contributor: Every success in your track record comes from what you did, not what an agency or a large team executed for you. You thrive when doing the heavy lifting yourself.

• HubSpot Expert: You have deeply managed and configured HubSpot instances in the past, understanding exactly how to clean up, restructure, and optimise an inherited setup.

• Forward-Thinking Marketer: You deeply understand the shift from traditional SEO to AEO and know how to optimise content for modern AI discovery engines.

• AI Power User: You have a mature, daily workflow with Claude.ai and general AI tools. You can clearly demonstrate how you use AI to achieve massive leverage and efficiency in your work.