National Sales Manager – LPG

Location: Uganda

Employment Type: Full-time

We are hiring on behalf of a leading Oil & Gas company for a National Sales Manager – LPG to lead the company’s LPG sales strategy, drive national revenue and volume growth, expand market coverage, and strengthen the distributor and Point of Sale network across Uganda.The role will be responsible for developing and executing the national LPG commercial strategy, managing key channel partnerships, identifying new market opportunities, driving sales performance and profitability, and ensuring excellence across the company’s route-to-market.The successful candidate will combine strong commercial leadership, strategic thinking, channel management, market knowledge and execution capability to grow the LPG business while maintaining high standards of safety, compliance and customer experience.

Key Responsibilities

National Sales Strategy & Business Growth

• Develop and execute the national LPG sales strategy in line with the company's overall commercial objectives.
• Own national LPG sales volumes, revenue, margins and profitability targets.
• Translate business objectives into clear regional, channel and customer-level sales plans.
• Identify and develop new markets, customer segments and growth opportunities across Uganda.
• Drive initiatives to increase LPG penetration, customer acquisition, retention and consumption.
• Develop strategies to grow both LPG and associated accessories.
• Regularly review sales performance and take corrective action to close performance gaps.

Channel & Distribution Strategy

• Develop and optimize the national distributor and Point of Sale (POS) strategy, including retail stations, supermarkets, resellers and other relevant channels.
• Lead the acquisition, development and performance management of distributors across the country.
• Identify opportunities to expand and strengthen the national distribution footprint.
• Establish appropriate channel structures, territories, coverage models and routes to market.
• Strengthen distributor capabilities in sales, logistics, customer service, stock management and business development.
• Develop strategic partnerships with key distributors and high-value channel partners.
• Review channel performance and recommend changes to improve coverage, productivity and profitability.

Market Expansion & Commercial Development

• Lead national market expansion initiatives and identify underserved markets and customer segments.
• Monitor industry trends, competitor activity, pricing, market share and customer behaviour to identify commercial opportunities.
• Develop and implement strategies to strengthen the company's competitive position in the LPG market.
• Provide management with regular market intelligence and recommendations on pricing, distribution, promotions and market positioning.
• Identify opportunities for strategic partnerships and alternative routes to market.

Key Account & Customer Management

• Develop and maintain relationships with major customers, strategic accounts and key channel partners.
• Lead negotiations with strategic distributors and high-value customers where required.
• Ensure strong customer retention and service levels across the national network.
• Work closely with internal teams to resolve major customer, supply and operational issues.
• Monitor customer feedback and translate insights into commercial and service improvements.

Sales Performance & Team Leadership

• Lead, coach and develop the national LPG sales team, including Territory/Regional Sales Managers and other sales personnel.
• Establish clear sales targets, KPIs and performance expectations across the sales organization.
• Review regional and individual performance and drive accountability for results.
• Build a high-performance sales culture focused on execution, customer growth and profitability.
• Identify capability gaps and implement appropriate coaching, training and development initiatives.
• Ensure effective deployment of sales resources across territories and channels.

Commercial, Credit & Profitability Management

• Monitor national sales performance, margins, pricing and commercial profitability.
• Ensure effective implementation of pricing and commercial policies.
• Monitor distributor credit exposure, collections and customer account performance.
• Work with Finance to manage credit risks and improve cash collection.
• Analyze sales and profitability data to identify underperforming channels, products, customers and territories.
• Recommend commercial interventions to improve revenue, margins and overall business performance.

Stock, Supply & Asset Management

• Work closely with Supply Chain and Operations to ensure adequate LPG availability across the national market.
• Monitor demand, stock levels and distribution performance to minimize stock-outs and excess inventory.
• Ensure effective management and utilization of company assets, including cylinders, cages and related equipment.
• Develop strategies to improve cylinder circulation, recovery and asset utilization.
• Collaborate with relevant functions to improve forecasting, distribution efficiency and service levels.

Sales Analytics, Forecasting & Reporting

• Develop and maintain accurate national sales forecasts and demand projections.
• Use sales data and market intelligence to identify trends, risks and growth opportunities.
• Establish and monitor national and channel-level sales KPIs.
• Provide regular commercial performance reports and strategic recommendations to senior management.
• Drive the use of data and analytics in sales planning, resource allocation and decision-making.

Safety, Regulatory & Compliance

• Ensure national sales and distribution activities comply with applicable LPG regulations, safety requirements and company policies.
• Drive a strong safety culture across distributors, POS and the sales organization.
• Ensure channel partners maintain appropriate standards for LPG handling, storage, transportation and customer service.
• Promote the use of genuine LPG and actively support initiatives against unsafe and illegal refilling practices.
• Ensure all commercial activities are conducted in accordance with the company's ethical and regulatory standards.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, Economics or a related field.
• A postgraduate qualification in Business Management, Marketing or an MBA will be an added advantage.
• At least 7 years' relevant experience in sales and commercial management, with demonstrated experience managing large territories, channels or national sales operations.
• Experience in LPG, Oil & Gas or FMCG is strongly preferred.
• Demonstrated experience managing distributors, dealers, agents or multi-channel sales networks.
• Willingness and ability to travel extensively across Uganda.

What We Are Looking For

We are looking for a strategic and commercially driven sales leader who can translate national business objectives into clear market strategies and deliver measurable growth.The ideal candidate will be able to think strategically, operate commercially and execute through people and channel partners. They should have a strong understanding of the Ugandan market, demonstrated experience managing complex distribution networks, and the ability to build relationships with distributors, customers and senior stakeholders.