Our client is seeking a young and dynamic Sales & Marketing Manager to lead and execute their marketing strategy, grow brand awareness, and drive demand for their learning materials, capacity-building workshops, and digital platforms (website, e-commerce, mobile applications, and e-learning portals) across Uganda and the broader East African market.

Key Responsibilities

• Strategy & Planning: Develop and execute annual marketing plans, manage marketing budgets, evaluate campaign ROI, and set pricing and positioning strategies in collaboration with the sales team.
• Brand & Product Marketing: Safeguard the brand identity across all primary learning products and services; lead go-to-market strategies for new product launches, catalogues, and sales collateral.
• Digital Marketing & E-Commerce: Oversee and scale the corporate website, online shop, and mobile platforms; execute SEO, social media strategies, and email/SMS campaigns to increase conversions and active application users.
• Stakeholder Engagement: Plan and coordinate involvement in education exhibitions, regional school events, and continuous professional development (CPD) workshops; build long-term relationships with key education stakeholders.
• Market Intelligence: Monitor educational market trends and competitor activities, using client feedback to inform product updates and campaign optimization.
• Team Leadership: Lead, mentor, and manage a team of designers, digital executives, and field marketing officers.

Key Requirements

Education: Diploma or Degree in Marketing, Business Administration, Communications, or a related field (CIM/Digital Marketing certification is an added advantage).

Experience: At least 3 years of marketing experience. Prior experience in the education sector or publishing across East Africa is highly advantageous.

Skills: Strong proficiency in digital marketing tools (Google/Meta Ads, CMS, email/SMS marketing platforms) and analytics tools.