Digital Analytics Lead

Location: Bristol (Hybrid)

Salary: £85,000–£95,000 + benefits + up to 15% bonus

About the role

We're looking for a Digital Analytics Lead to head up a talented team of digital analysts and shape how we understand, measure and improve customer experience across our digital and offline channels. You'll own our measurement strategy end to end — from tagging and data quality through to dashboards, self-service reporting and deep-dive analysis — and make sure analytics sits at the heart of how the business makes decisions.

This is a leadership role with real influence: you'll partner closely with product, marketing, digital and engineering teams, and play a central part in a wider data function that's investing heavily in experimentation, personalisation and optimisation.

What you'll be doing

• Leading and developing a team of digital analysts, setting the standard for quality, coaching and career growth
• Owning digital measurement strategy — event design, tagging frameworks, data quality and governance across web and app
• Building dashboards and self-service data products that let teams find their own answers, backed by deep-dive analysis when it matters
• Partnering with product, marketing, digital and engineering teams to embed analytics into delivery and experimentation
• Overseeing analytics tooling and implementation across platforms such as Snowflake, Amplitude and Qualtrics
• Bringing together quantitative and qualitative data (surveys, feedback, session replay) for a rounded view of the customer
• Keeping the team, and the wider business, ahead of the curve on analytics tools, techniques and privacy-aware measurement

What we're looking for

• Proven experience leading a digital analytics team, with a track record of building capability and stakeholder trust
• Strong hands-on and strategic experience across SQL, Python, and modern web/app analytics platforms (e.g. Amplitude), plus cloud data platforms such as Snowflake
• Deep expertise in event-based measurement, tracking plans and tagging strategy
• Ability to turn complex analysis into clear, commercially relevant recommendations — including for conversion rate optimisation
• Experience delivering dashboards and self-service analytics that balance flexibility with governance
• A natural communicator who can bring data to life for audiences at every level
• Understanding of data privacy, consent and governance within a regulated environment

What's on offer

• £85,000–£95,000 base salary
• Up to 15% annual bonus
• Comprehensive benefits package
• Hybrid working from our Bristol office

Key skills: Digital Analytics · Team Leadership · SQL · Python · Amplitude · Snowflake · Web & App Analytics · Tag Management · Event Tracking · Dashboarding · Data Storytelling · A/B Testing & CRO · Data Governance · Stakeholder Management · Qualtrics