We’re partnering with a high-growth, venture-backed vertical SaaS company transforming how real estate assets are operated and monetized.

With strong product-market fit and accelerating demand, the company is hiring a Director of Marketing to own pipeline generation and scale a modern, data-driven demand engine.

This is a hands-on leadership role managing a small, high-impact team (3) while building the strategy, systems, and execution needed to drive consistent revenue growth.

The Role

Own marketing & demand generation end-to-end—strategy through execution—focused on driving qualified pipeline across key real estate segments (owners, operators, asset managers).

You’ll partner closely with sales leadership to align on ICP, messaging, and conversion, while building a repeatable engine across inbound and outbound channels.

What Success Looks Like

0–90 Days:

• Audit current funnel, channels, and conversion metrics
• Align with sales on ICP, pipeline targets, and SLAs
• Identify quick wins across paid, lifecycle, and outbound support
• Begin optimizing lead flow and campaign performance

6–12 Months:

• Build a predictable, multi-channel pipeline engine (paid, organic, partnerships, outbound support)
• Improve lead-to-opportunity and opportunity-to-close conversion rates
• Establish clear attribution and reporting across the funnel
• Scale and develop a high-performing team of 3
• Consistently deliver against pipeline targets tied to revenue goals 

What You’ll Own

• Demand generation strategy and execution
• Pipeline targets and marketing-sourced revenue contribution
• Channel mix (paid, content, lifecycle, partnerships, outbound support)
• Marketing analytics, attribution, and reporting
• Team leadership and performance management

Ideal Background

• 6–10+ years in B2B SaaS marketing, with a focus on demand generation
• xperience owning pipeline targets and revenue metrics
• Track record building or scaling demand engines in growth-stage companies
• Experience selling into real estate or operational buyers is a plus
• Strong analytical mindset with hands-on campaign execution ability
• Experience managing small, high-output teams

Why This Role

• Own and shape the demand engine at a critical growth stage
• Direct impact on revenue and GTM strategy
• High visibility with leadership and sales
• Opportunity to scale a team and function from early traction to maturity