Content & Paid Social Manager

Permanent | Full Time | Hybrid | Salford

Standard 8 is recruiting a Paid Social lead & Content Creator for an established financial services business with offices across the UK. They’re putting more money into paid social and need somebody who can handle both halves of the job. Make the ads. Run the ads. Work out whether the ads have made any money.

If you can shoot and edit a decent Reel but also know your way around Meta Ads Manager, audiences, lead forms, budgets and CPLs, this should be worth a chat.

Our ideal candidate

You will be hands-on across both sides of this role: personally creating, filming and editing high-quality short-form and static advertising content, while also owning Meta lead-generation campaigns from setup through to optimisation.

The job

Most of the paid activity is lead generation across Facebook and Instagram.

You’ll build campaigns, manage audiences and budgets, set up lead forms and keep testing creative until you have a reasonably good idea of what works and what Meta has merely decided to bless this week.

There’s a content element too.

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• You’ll film and edit short-form video, create static ads and produce organic content for Facebook, Instagram, LinkedIn and TikTok.
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• That means getting colleagues on camera, giving them enough direction to stop them staring at the lens like they’ve been taken hostage, and occasionally appearing in the content yourself.
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• You’ll need to keep fresh creative going into the account as well. Running the same three ads for six months and wondering why performance has fallen off a cliff isn’t the plan.
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• There’s already somebody looking after paid search, so you won’t suddenly discover that “Paid Social Executive” also means PPC, SEO, email marketing, website management and fixing the office printer.

The numbers matter

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• A £3 lead isn’t particularly exciting if every one of them is useless.
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• The business tracks what happens after somebody fills in a form, so you’ll be able to see which campaigns are producing genuine commercial opportunities rather than simply making the dashboard look nice.
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• That information should drive what happens next.
• Scale the good stuff. Test the promising stuff. Switch off the stuff that’s eating budget without doing much else.
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• You’ll also provide a straightforward monthly view of performance, spend and creative.

What you’ll need

• First, we’ll want to see short-form video you’ve personally filmed and edited. Not something where you “contributed to the creative process”. Something you actually made.

• You’ll also need hands-on experience running Meta lead-generation campaigns and be comfortable managing campaigns yourself.

• Ideally, you’ll have dealt with £8k+ monthly paid social budgets. More important than the number, though, is knowing what to do when performance starts moving in the wrong direction.

• You’ll be comfortable producing both video and static creative, using Premiere Pro, Canva or whatever tools allow you to get good work out without spending three days choosing a transition.

• You should understand testing, optimisation and performance data, and be able to write clearly and accurately.

• Experience with TikTok Ads or LinkedIn Ads would be desriable.

• Knowledge of Meta Pixel, Conversions API, attribution and lead-form integrations would be even better.

• And because this is financial services, experience in a regulated business would certainly help.

• You’ll already understand that occasionally somebody from compliance will have opinions about your copy.