Required Skills
brand management
digital marketing
traditional marketing
Job Summary
This Brand Manager will be responsible for overseeing and managing the brand strategy and execution of a consumer product across multiple channels.
Experience
- Proven experience in brand management in FMCG, with a strong understanding of multi-channel marketing.
- Strong leadership in cross-functional team management and campaign execution.
- Excellent analytical skills with a track record of driving business growth through innovation.
Job Responsibilities
- Sales: Drives topline sales in the account
- Collections: Ensures timely collections of receivables from the account
- Profitability: Ensures profitability of the account by managing expenses, portfolio mix, trade discounts, and returns
- Brand Strategy & Positioning: Develop and execute comprehensive brand strategies that strengthen brand equity and positioning in the market.
- Campaign Management: Plan and lead marketing initiatives, including digital, TV, PR, and promotional campaigns.
- Product Development: Oversee new product development from concept creation to launch, collaborating with cross-functional teams for packaging, R&D, and operations.
- Market Analysis: Conduct thorough market research and sales analysis to assess brand performance, identify opportunities, and make data-driven decisions to optimize campaigns and improve brand salience.
- Client & Customer Engagement: Lead brand communications and ensure a seamless customer experience through effective collaboration with sales, marketing, and customer service teams.
- Innovation & Growth: Spearhead new product launches, identify new business channels, and enhance market presence through innovation and trade support.
Job Benefits
- This position offers an exciting opportunity to take ownership of the brand’s development and contribute to its ongoing success.
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