BuyerSight - GTM Engineer

About BuyerSight

We are solving outbound sales with the combination of humans and AI. BuyerSight uses outbound experts for what humans do best, such as crafting the message strategy and sequence, and AI for what computers do best, such as researching prospects and personalizing at scale. Our mission is to accelerate human-computer interaction for building business relationships. BuyerSight is funded by leading investors including Strong Ventures and Forum Ventures.

What you will be doing

This is a cross-functional role and an opportunity to learn from the inside of a fast-growing startup. You will need to wear multiple hats (AI prompt optimization, data analysis, outbound copywriting, tool management, customer management, project management, etc.) and switch between them frequently. As a GTM (go-to-market) Engineer, you will be responsible for designing and owning the systems and processes we use to generate sales meetings for BuyerSight’s customers. You will need to write generative AI prompts, manage AI-based tools, and leverage multiple business technologies. You will be reporting directly to the founder CEO. This is a remote position, although the GTM Engineer needs to be available for meetings during most of the day US Eastern Time (ET).

Responsibilities:

• Own the GTM (go-to-market) process for BuyerSight customers
• Write AI prompts to research prospects and optimize campaigns at scale
• Write outbound copy that converts to interested responses
• Design and run experiments to optimize copy and conversions 
• Coordinate with engineers and data analysts on AI models and automation
• Interpret the data of ongoing campaigns and optimize
• Document learnings and maintain a knowledge database
• Analyze results and create outcome reports for customers showcasing our results  
• Stay on top of the latest in outbound copywriting, data scraping, and generative AI prompt optimization

What you will bring

• Extensive experience writing and optimizing outbound sales campaigns using Clay
• Excellent business writing skills
• Excel and data analysis skills
• Software sales experience with a strong track record of opening new deals
• Experience with generative AI and prompt writing
• Experience with the latest outbound sales software (for example, Smartlead, Instantly, Hypertide, N8N) 
• Data scraping proficiency and ability to understand how to build workflows using multiple data sources and APIs (e.g. Google Maps, Apify, Trigify, Serper, LinkedIn, etc.)
• Knowledge of email deliverability best practices is a plus

Why BuyerSight?

• The founders have two decades of experience in B2B startups. You will be drawing on their experience and learning what it means to build a business from its earliest stages.
• Remote work accommodations, no more long commutes!
• The chance to shape how sales managers think about data and lead their teams across all types of companies.
• Exciting team-building activities
• Specialized training programs to become a GTM engineering expert and build your personal brand on LinkedIn
• A small but mighty team of dedicated, passionate, and fun colleagues.