BĀK Goods is a premium, indulgent, high-protein baking mix brand based in Austin, Texas, scaling with consistent month-over-month revenue growth. The company has a full product lineup of 5 core SKUs and 2 seasonal SKUs in the dry mix category, all with proven sales and repeat demand. The company is seeking a true co-founder to own operations and growth and help build BĀK Goods into a category-defining CPG brand.

Title: Co-Founder, COO / Head of Growth

Location: Austin, TX preferred; remote considered

Compensation: Equity only (significant co-founder stake, vesting over time)

The Role:

This person will partner directly with the Founder/CEO to take BĀK Goods from a growing direct-to-consumer business to an omnichannel brand spanning DTC and specialty grocery. The role is designed for a seasoned CPG operator who can lead execution across operations, finance, growth, and fundraising while acting as a strategic partner to the founder. Board and ultimate governance control will remain solely with the Founder/CEO. This is still a true builder seat with meaningful ownership, real influence on company direction, and substantial responsibility for business performance.

Core Responsibilities:

• Lead day-to-day operations across supply chain, manufacturing, inventory, and fulfillment.
• Build and optimize the company’s financial model, unit economics, margins, and cash planning.
• Architect and execute the DTC growth engine across customer acquisition, retention, merchandising, and lifetime value.
• Prepare the business for expansion into specialty and natural grocery channels.
• Lead or support fundraising strategy and execution, including investor outreach, materials, diligence, and closing.
• Manage critical external relationships, including co-manufacturers, 3PLs, agencies, brokers, retail buyers, and strategic partners.
• Build operating systems, KPIs, dashboards, and planning processes needed to scale efficiently.
• Serve as a strategic partner on brand, product roadmap, and channel strategy.

Candidate Profile:

The ideal candidate will bring both proven CPG operating experience and founder-level ownership. Required Experience

• 8–10+ years of experience in CPG, with senior leadership experience in food.
• Demonstrated success launching and scaling a food CPG brand through a successful exit, including sale or IPO.
• Deep hands-on expertise across supply chain, finance, marketing, and operations.
• Proven experience managing fundraising processes and investor relationships.
• Strong industry network across manufacturers, distributors, brokers, buyers, investors, and operators.
• Ability to work with low ego, high accountability, and strong execution discipline.

Preferred Qualities:

• Experience scaling premium food brands.
• Strong understanding of DTC economics and retail expansion strategy.
• Comfort operating in a bootstrapped environment with high ambiguity and fast decision cycles.
• Desire to build a long-term company with meaningful equity upside.

Equity Structure:

Compensation for this role is equity only. Equity will be structured as a substantial co-founder stake and will depend on experience, contribution, and whether the candidate brings capital into the business.

Why Join BĀK Goods:

• Revenue-generating, bootstrapped business with increasing monthly sales.
• Full product lineup with proven customer demand.
• Premium, indulgent, high-protein positioning in an attractive category.
• Meaningful equity opportunity with direct impact on company trajectory.
• Real partnership with the Founder/CEO in building toward scale and eventual exit.