Our Client is a leading provider of audio visual solutions, specializing in high-quality equipment rental and event production services. With a team of experienced technicians and state-of-the-art technology, Our Client delivers seamless audio visual experiences for corporate events, conferences, trade shows, and more. From sound systems and lighting to video displays and staging, Our Client offers a comprehensive range of services to meet the needs of any event. With a commitment to excellence and customer satisfaction, Our Client has established a reputation as a trusted partner in the audio visual industry.

The Technical Sales Consultant is a field-based role responsible for driving new business and managing technical sales opportunities across the UK and occasionally in Europe.

Reporting to the Head of Sales, this role plays a key part in the success of our AV and unified communications (UC) projects by understanding client needs, proposing tailored solutions, and helping secure profitable work.

Working closely with the Pre-Sales, Project Delivery, and Customer Success teams, the Technical Sales Consultant combines commercial acumen with strong product knowledge to build relationships, generate revenue, and deliver a high-quality customer experience from the initial enquiry through to project handover.

This is a hands-on, client-facing role for someone who thrives on building trust, solving problems, and winning new business in a fast-paced technical environment.

Key responsibilities

• Develop and deliver a clear sales plan aligned to personal revenue and margin targets.
• Build and manage a strong pipeline of new business opportunities through a mix of inbound leads, partner referrals, and self-generated activity.
• Meet with clients across the UK (primarily London and the Southeast) and occasionally in Europe to understand their requirements, conduct site surveys, and present suitable AV/UC solutions.
• Qualify opportunities by assessing client needs, budgets, timescales, and decision-making structures.
• Prepare tailored proposals and quotes with support from the Pre-Sales team, ensuring accuracy, clarity, and commercial viability.
• Work closely with the Customer Success Account Manager to identify upsell or project expansion opportunities within existing accounts.
• Ensure all leads, quotes, and sales activity are accurately recorded in the CRM (HubSpot), and relevant deals are registered with key vendor partners.
• Collaborate with internal teams to ensure smooth handovers to project delivery, including preparing detailed project briefs.
• Provide regular reporting on sales activity and pipeline performance to the Head of Sales.
• Represent our client professionally at client meetings, vendor events, and industry networking opportunities.

Essential:

• Proven experience in a technical sales or business development role within the AV industry.
• Strong understanding of AV and UC solutions, with the ability to translate technical requirements into commercially viable proposals.
• Confident in delivering client presentations and product demonstrations, both on-site and virtually.
• Experience managing the full sales cycle from lead qualification to close, ideally using CRM systems such as HubSpot.
• Strong written and verbal communication skills, with attention to detail in documentation and reporting.
• Organised and self-motivated, able to manage multiple opportunities and priorities in a fast-paced environment.
• Willingness to travel regularly for client meetings and occasional overnight stays.

Desirable:

• Familiarity with AV sales tools such as D-Tools, Stardraw, or similar.
• AVIXA CTS or other industry-recognised certification.
• Prior experience working with manufacturers, distributors, or channel partners in the AV ecosystem.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Previous experience supporting or mentoring other sales professionals.